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Flavours of Europe: ...
Handbook No.2 Brand &Image of my food’s place
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In this Handbook 2 you will find:
- How to create the local gastronomy point as tourism destination image,
- How to use different social media channels for digital marketing, campaigns and networking, community building, distribution channels (travel agencies, locals and nationals)
- Communication and storytelling
- How to ensure sustainability and support to the local community for preserving the specific
- Tourist destination and gastronomy market
- Food satisfaction in relation to the overall experience of tourists
- How to work with travel agencies and joining the gastronomy tourism routes